Do you want a short term spike in business that goes away quickly or do you want a more gradual increase that has a long term effect? As a business builder I always choose the slower, but more long term, effect.
A lot of people will use PPC, ezines, paid traffic exchanges, etc. and that will give you a short-term spike in business. Think about pay per click, whathappens when your daily/monthly budget has been reached? Your ad goes away and no one else sees it that day/month. If you run a solo ad, people will see it that day but then you don't really have people seeing it after that. If you pay for traffic (exchanges, newspapers, magazines), you only get seen when the ad runs.
Articles on the other hand are forever. I have one article that I submitted in May 2007 that is still bringing me in business. The reason is that article is archived on several high authority sites and when someone searches on a particular keyword my article comes up very high in the search engines. I didn't pay to submit the article nor do I need to pay for it to run. Unlike pay per click, my 'ad' doesn't go away. As a test, I ran my article alongside a PPC campaign and my article actually got more clicks. The reason: the article is seen as information while the other is seen as an ad.
If you really want to get noticed, I would do the following:
1) Write and submit at least 10 value add articles per month to sites like ezinearticles.com, goarticles.com., etc.
2) Reformat your articles into press releases and submit them to several press release sites (type free press releases into a search engine)
3) Then take your releases, create some powerpoint slides and make short videos (can be just be you reading into a microphone along with the slides) and submit to the major video submission sites (youtube, myspace, googlevideo, etc.)
4) Then look for free podcast sites and submit the audio portion as podcasts
5) Then create a blog and post everything there (make sure that your blog submits to all the social networking sites). Search engines like blogs more than websites.
6) Then create a squidoo lens and post all your articles, videos, etc, there
This may sound like a lot of work (and it will take you some time), but the payoff and long term growth is definitely worth it.
The process begins with the articles and there are 2 things to keep in mind:
1) Your article has to contain real value and not be a 300 page ad for you and your business
2) You need consistency in your submissions. You can't submit 5 articles one week and then nothing for months and expect good results. You want people to say I have seen a lot of articles from this guy, he must know what he is talking about.
If you can't write articles yourself, you can outsource them to places like elance.com for very little money (under 100 dollars for 10 300-500 word articles on a subject). Just make sure to tell the person doing it that you want original content and that you will own the articles when they are done. When you get the articles, proofread them, slap your name on them and you are good to go.
This article approach can make sure that you have sustained growth.
To your marketing success,
Ronny Abraham
r12lp17a@gmail.com
http://www.lprawealth.com (Financial Freedom Opportunities)
Article Source: http://EzineArticles.com/?expert=Ronny_Abraham
Ronny Abraham - EzineArticles Expert Author
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